Which Social Media Platforms Are For You?
Social media platforms are a great way to promote your business, gain brand recognition, and interact with your target audience. However, not every business can thrive on every platform. So what makes each social media platform different? Read on for some details about some of the most popular ones, and find out which social platforms are right for you.
Best Professional Social Media Platforms
Facebook is an excellent platform for any business and has the best options for images, videos, advertising, and regular posting. As long as you stay within their TOS, Facebook can be the perfect platform to use for your business. You can post photos, tutorials, videos, mini-blogs, links, and more just on Facebook alone! So if you’re looking for a social media platform that has it all, Facebook is the way to go.
Instagram is primarily an image and video-based platform. However, your captions can be pretty long, and you can link back to your website or even a link tree in your bio. Over the past couple of years, Instagram has made a point of increasing the ways its users can reach their audiences. There are image carousels for posts, stories, reels, and highlights that can all be utilized to show off your brand. If you have a business that can benefit from being showcased visually, Instagram is a great choice.
Twitter is where brands can make quick, snappy thoughts and even post a photo here and there. You can still post your website or link tree in your bio, but Twitter is very much a fast-paced platform. If your brand/business is more high-end and professional, Twitter might not be the best platform for you. However, if you have a more relaxed and fun, quippy brand, Twitter can be a place to thrive.
Pinterest is another image-based platform, but with fewer options than Instagram to share them. Making a pin is very easy, though! All you need is a beautiful image, a category it fits into, and a link back to your website, blog, etc. You can create infographics, take photos, and even make collages for Pinterest. If you have a business that can share info in a fun way or benefit from image sharing with links back, check out Pinterest.
LinkedIn is purely for networking with your peers on a professional level. This isn’t the platform for selfies and “fun” posts. Longform blog posts, informative pieces, and even behind-the-scenes details of your business are perfect things to post on LinkedIn. If you’re looking to network with others in a professional setting and level, sign up for LinkedIn, and do it!
We hope you find this list of the best social media platforms for professional use helpful! If you have any questions or need some help getting your business on any of these platforms, please don’t hesitate to reach out to us! We would love to help you reach your audience and grow your business!