To Boost Or Not To Boost, That Is The Question

To boost or not to boost? That is the question for many businesses that are utilizing social media. When used correctly, social media is valuable for all kinds of businesses. Whether you sell products, provide services, have a lifestyle blog, or anything in between, social media gets your brand seen. However, you might not be taking advantage of something that could get even more eyes on your brand. This is known as boosting. Find out how boosting can help your business below… 

What Is a Boost?

Facebook, Instagram, and Twitter all have post-boosting features. So if you have any of these social media accounts, chances are that you have been prompted to boost a post or seen a boosted post. 

Boosting a post is similar to creating an ad but involves far fewer requirements. Rather than needing specific character counts and imagery, you can boost any post you create on these platforms. Doing this allows you to share more authentic content with people who haven’t seen your brand before. 

All you have to do to boost a post is select the post settings/promotion button for the platform you are on and choose to boost the post. You can also agree with any prompts that pop up as you create your post. An important thing to remember is that boosting a post is not free, so make sure to include boosting costs into your business budget. 

What Does Boosting Do?

Boosting is a great way to spread your content across a wider audience and possibly grow your follower count. In addition, utilizing this feature allows you to raise awareness around your brand/business. Achieving more visibility and engagement are the most significant things that you can do through a boost. This makes boosting an excellent choice for posts that you create for announcements, giveaways, news, events, etc. 

Posts you boost can also be customized to your specific niche so that you can share with your target audience instead of just an assortment of random accounts. 

If you have any questions about how boosting can help your particular business or just need help reaching your social media goals in general, contact us here. We would love to give you a boost! 😉